B2B or B2C? Corporate or Customers?

B2B or B2C? Corporate or Customers?

For those not used to using these terms in English or for those who are just starting out in the business world, the acronym B2B refers to "Business to Business", that is to say, the corporate or industrial market which are those companies that market their products or services to other companies.

For example, we can talk about Doppler, which provides Email Marketing services to companies and professionals, allowing them to communicate with their end customers and prospects. If you don't have an account yet, we invite you to create one for free and with no shipping limit.

n the other hand, the acronym B2C refers to "Business to Consumer", (from the company to the consumer) this is the mass consumer market or final consumers, which are those companies that offer products or services to people. As an example, we can cite companies that market products and brands that to a greater or lesser extent are part of our daily lives since we consume them or see their advertisements.

A clear example is found in Garbarino, it is a company dedicated to the marketing of consumer items for the home, electronics, and computers.

How Does This Affect My Marketing Strategy?

Correctly differentiating these 2 categories is essential to effectively adapt our marketing and communication strategy to their specific characteristics. Here are the main differences between them:

Size of the market

• B2B: It is small and select.
• B2C: It is usually large, numerous, and geographically widely dispersed.

Purchasing process

• B2B: When acquiring a product or service for commercial purposes, the purchase requires a detailed and rational analysis. That is why it tends to be extended over time and needs permanent assistance from the seller since the decision also involves different areas of the company. company.
• B2C: Buying is more impulsive and based on emotions. The process is much shorter and individual since the buyer in the vast majority of cases acquires the product or hires the service for their personal consumption.

Marketing strategy

• B2B: In general, mass media are not used, but rather a relationship marketing, presence at industry events, and, above all, personalized contact between the commercial managers of both parties.
• B2C: Given the characteristics of the product and the target market, advertising is often used in traditional mass media (TV, Radio, and Graphic Media) and online (Websites, Search Engines, Email Marketing and Social Networks).

What do you think about it? What other differences do you find between these two categories? Share your experience with us!

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